ACH, or Adult Contemporary Hip Hop, correlates with the sound of a recording that embraces the traditional aesthetics of rap music. Musically, ACH leans heavily on the boom bap and hardcore sound of rap's golden era, appealing to an experienced audience. Despite the "adult" delineation, ACH has little to do with the age of the creator and is instead focused on a more traditional rap sound that continues to influence a growing number of young artists.
Your signature supports the effort of expanding the Rap/HipHop category at award shows and format at commercial radio to include Adult Contemporary Hip Hop (ACH).
In 2023 Greg "Olskool Ice-Gre" Lewis submitted a proposal to expand the Rap/HipHop category at award shows.
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